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Orange Podcast New Content Arts & Entert
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The Brands You Love, and Love to Hate...

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Mark Lowery

New Holland Agriculture’s Commercial Marketing Director for North America

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"In the history of the company, the the merger with Ford tractor happened in 1986. And at that time, and this is certainly an unauthorized version - I've picked up through the years talking to heritage Ford tractor guys that were still with the company. At that time is Ford Motor Company looked at its business. They wanted to focus on automobiles. And so when the when the next generation of Ford's took over the company, they were curious about what to do with this tractor arm in the business, but they had a problem. They had tractors, and they had no implements. And New Holland was a strong company with all sorts of implements, but no tractors."

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The Story of New Holland - with New Holland Agriculture’s Commercial Marketing Director Mark Lowery

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